Built by Operators.
Driven by Purpose.
Adventure Sports Parks was born from ROYAL — a nonprofit that proved action sports and mentorship could transform lives. That proof of concept became a blueprint. Now the team that built it is scaling it into the world’s first purpose-built adventure resort platform.
Where Creativity, Connection
& Challenge Thrive
Adventure Sports Parks creates vibrant, immersive adventure destinations that don’t exist anywhere else. We design, build, and operate facilities that combine professional-grade action sports, hospitality-grade service, and cultural programming under one roof — engineered to anchor resort properties and generate year-round demand.
Picture the day: a family surfs their first wave in the morning, a teenager lands a trick with a pro coach by lunch, and the whole crew celebrates over craft cocktails and gourmet dining at sunset. Every park is purpose-built to anchor a destination, extend guest stays, and create year-round demand.
How We Show Up
Vibrant & Dynamic
High energy, bold moves, and an unmistakable pulse that defines every interaction.
Authentic & Relatable
Real people, real experiences. No pretense — just genuine passion for what we build.
Inclusive & Welcoming
Every guest, every age, every skill level. Designed so nobody watches from the sideline.
Always Celebrating
Every win matters. From a first-timer landing a trick to a team hitting a milestone — we celebrate it all.
Cutting-Edge & Innovative
Technology, design, and programming that didn’t exist in this category until we built them.
The Team Behind Adventure Sports Parks
Our team has built billion-dollar brands, launched 60+ companies, and operated at the highest levels of sports, hospitality, entertainment, and experience design. We don’t consult — we build, operate, and stake our reputation on results.
Brandon Heidemann
Chairman & CEO
Former pro motocross racer. Founded ROYAL nonprofit reaching hundreds of thousands. Helped launch Sage Outdoor Adventures — one of the top outdoor adventure companies in the U.S.
Brandon's journey from professional motocross to purpose-driven entrepreneurship is the foundation of ASP. After a successful racing career, he founded ROYAL, a nonprofit combining action sports with youth mentorship that has impacted hundreds of thousands of lives. He helped launch Sage Outdoor Adventures, growing it into one of the nation's premier outdoor experience companies. Brandon brings an operator's understanding of what makes adventure experiences world-class — from facility design to guest interaction to safety protocols.
Operations, Adventure Sports, Youth Development, Facility Design
Paul Williams
Vice Chair, Board of Directors
CEO of Bison Equities. Former Chairman of the Frisco Chamber of Commerce. CFO of the Year — North Texas. Board experience across five publicly traded companies.
Paul brings deep corporate governance and capital markets expertise to ASP. As Chairman & CEO of Bison Equities, former Chairman of the Frisco Chamber of Commerce, and a North Texas CFO of the Year, he has spent decades guiding companies from early-stage growth through public transactions. His board service across five publicly traded companies — plus 12 years on the Frisco Chamber Board and completion of the Institute of Organization Management — ensures ASP's governance, financial strategy, and investor relations operate at the highest standard.
Corporate Governance, Capital Markets, Public Companies, Strategic Finance
Scott Wozniak
VP of Performance
Built legendary brands across six continents. 8 years at Chick-fil-A headquarters. MBA in Organizational Leadership. Mensa member.
Scott is a performance optimization expert who has built and scaled brands across six continents. During his 8 years at Chick-fil-A corporate headquarters, he helped refine the operational systems that made it the highest-grossing restaurant chain per location in America. His MBA in Organizational Leadership, combined with Mensa-level analytical capability, enables him to design operational frameworks that maximize both guest experience and financial performance.
Operational Excellence, Brand Building, Performance Systems, Leadership
Matt Toth
VP of Cultural Integrity
29 years designing immersive experiences. BA in Family Therapy. Certified GiANT Coach across hospitality and construction sectors.
Matt brings 29 years of experience designing immersive, human-centered experiences across hospitality and construction. His background in Family Therapy gives him unique insight into creating environments that serve diverse family dynamics. As a Certified GiANT Coach, he ensures that ASP's culture — from staff training to guest interaction design — reflects the company's core values of mentorship, growth, and genuine hospitality.
Experience Design, Team Culture, Hospitality Training, Guest Experience
Scott Bowers
Brand & Marketing
27 years building Oakley into a billion-dollar global brand. Named one of Ad Age's Top 100 Marketers.
Scott spent 27 years at Oakley, playing a central role in building it from a niche eyewear brand into a billion-dollar global lifestyle icon. Named one of Ad Age's Top 100 Marketers, he pioneered the integration of sports marketing, athlete endorsement, and experiential brand activation. His expertise in positioning brands at the intersection of performance and lifestyle is exactly what ASP needs to establish itself as the definitive name in adventure entertainment.
Brand Strategy, Sports Marketing, Global Brand Building, Experiential Marketing
Anna Mooneyham
EA & Business Development
Texas Tech marketing graduate. Translates big-picture vision into actionable plans across leadership and development teams.
Anna is the operational backbone connecting ASP's leadership vision to on-the-ground execution. A Texas Tech marketing graduate, she manages cross-functional coordination between leadership, development, and external partnership teams. Her ability to translate complex strategic initiatives into clear, actionable project plans ensures nothing falls through the cracks as ASP scales from concept to construction to operations.
Project Management, Marketing, Business Development, Operations
Mikel Williamson
Advisor to CEO
25+ year finance veteran. Led national business units at Capital One. Grew a community bank from <$2B to nearly $7B in assets in just three years.
Mikel is a distinguished business leader with a track record of exponential growth at the intersection of finance and operational excellence. After leading national business units at Capital One and holding senior roles at Bank of America and Chase, he took a community bank from under $2 billion to nearly $7 billion in assets — achieving record profits in just three years. His ability to build high-performing teams, navigate complex change, and drive measurable results makes him an invaluable strategic advisor to ASP's leadership.
Financial Strategy, Operational Scaling, Leadership Development, Banking
Jake Kinney
Action Sports Director
Industry-leading pro mountain biker. 13 years at Woodward — the world's largest action sports camp — as Camp Director, GM, and Brand Manager.
Jake is one of the most experienced action sports facility operators in the world. During 13 years at Woodward — the global standard for action sports training — he held nearly every leadership role: Camp Director, Director of Mountain Biking, General Manager, and Brand Manager. He doesn't just understand action sports culture — he lives and breathes it. Jake brings the operational knowledge of what makes facilities run safely, attract top talent, and deliver world-class guest experiences day after day.
Facility Operations, Action Sports, Programming, Brand Management
Jayson BraveHeart
Development Consultant
Serial entrepreneur with 20+ years in business consulting. US Marine Corps veteran. Specialist in tribal partnerships and community empowerment.
Jayson BraveHeart brings over two decades of business consulting and a deep understanding of tribal communities to ASP. As founder and CEO of the BraveHeart Group, he has established himself as a specialist in forging mutually beneficial partnerships that drive results. A U.S. Marine Corps veteran and motivational speaker focused on empowering young Native entrepreneurs, Jayson's expertise in tribal business development, tourism, and community relations is foundational to ASP's sovereign nations strategy.
Tribal Relations, Business Development, Community Partnerships, Consulting
Jake McEntire
Business Development
Dustin Dueñas
Business Development
World-Class Advisory Board
ASP is backed by a 31-member advisory board of industry leaders spanning professional sports, entertainment, tribal development, hospitality, and finance.
Mike Singletary
Chairman of the Advisory Board
NFL Hall of Famer. Super Bowl Champion. 10x Pro Bowl selection. Walter Payton Man of the Year. 3x NFL Defensive Player of the Year.
One of football's greatest linebackers, Mike Singletary brings the same intensity to leadership that made him legendary on the field. After his Hall of Fame career with the Chicago Bears, he became a sought-after motivational speaker, corporate consultant, and NFL coach. His nonprofit, Changing Our Perspective, focuses on education, health care, and food security for underserved communities. Mike brings the same intensity to community impact that defined his career on the field — and that standard runs through everything ASP builds.
Cary Brown
Advisor
Cody Flom
Advisor
Adrian Branch
Advisor
Pat Neely
Advisor
Spanning sports, finance, hospitality, technology & tribal development
Partners & Consultants
ASP is backed by a curated network of industry-leading firms and operators — each selected for deep domain expertise and proven track records in their field.
Planning, Design & Construction
Scot Sanders
Planning & Construction Lead
Responsible for translating the ASP vision into executable action steps — sequencing every phase from site preparation through construction and grand opening.
Broaddus Planning
Lead Planning Firm
Site feasibility studies and program element definition. The lead firm ensuring every ASP project is grounded in rigorous planning methodology.
Kimley-Horn
Civil Engineering
Site analysis, utilities infrastructure, stormwater management, and Crystal Lagoon regulatory framework. National engineering expertise for complex destination projects.
DugOut Design Studio
Architectural & Design Partner
Architectural vision and design execution for the feasibility study — translating the ASP experience into built environments that inspire.
Vendors, Finance & Advisory
Crystal Lagoons
Lagoon Technology Vendor
Proprietary technology for ASP's signature 4.5-acre crystal-clear artificial lagoon — the centerpiece water feature of every flagship destination.
Baker Tilly
CPA Firm
Top-tier accounting and advisory services ensuring ASP's financial infrastructure meets institutional investor and tribal governance standards.
Boardsports Global
Market Feasibility Study
Independent third-party market feasibility analysis led by Brandon A. Lowery, also Managing Director at Vandever Capital — commercial real estate advisory with deep hospitality and tribal partnership expertise.
From the Track to the Park
Adventure Sports Parks didn't start in a boardroom. It started on a motocross track, in a skate park, on the side of a mountain — anywhere young people were pushing their limits and finding themselves.
ROYAL, our founding nonprofit, proves something powerful: that adventure sports aren't just entertainment — they're vehicles for personal transformation. Hundreds of thousands of lives were changed through programs that combined professional coaching with intentional mentorship.
ASP was born from the realization that this model could scale — that a purpose-built adventure facility could anchor a resort, transform a community's economy, and continue the mission of changing lives through purpose-driven experiences.
ROYAL Founded
Brandon Heidemann launches ROYAL nonprofit, combining action sports with youth mentorship. The program goes on to reach hundreds of thousands of lives.
Sage Outdoor Adventures
Brandon helps launch Sage Outdoor Adventures, growing it into one of the most recognized outdoor adventure companies in the U.S. — proving consumer appetite for premium adventure experiences.
ASP Concept Formed
The founding team identifies the gap between what resort guests want and what properties actually offer — and starts designing the model to close it.
Strategic Team Assembled
Industry veterans from Oakley, Chick-fil-A, and 60+ ventures join forces. Market feasibility study commissioned.
First Partnership Pursuit
ASP begins active development conversations with resort and entertainment properties. Business plan validated by independent planning and engineering consultants.
Phase 1 Commissioned
ASP’s first Phase 1 feasibility study commissioned — moving the model from concept into validated reality. The team that built ROYAL and Sage scales the playbook into the world’s first purpose-built adventure resort platform.
What Drives Us
These aren't words on a wall. They're how we hire, how we build, and how we show up every day. Born from ROYAL's proven model of mentorship and adventure — refined for a stage that matches the ambition.
Be True
Authenticity is our essence. Whether in elite athlete training or creating "first-ever" moments for kids and families, we remain true to ourselves. Our commitment to real experiences mirrors who we are on the inside.
Embrace Respect
Respect is fundamental in how we engage and collaborate. It guides our interactions, our decisions, and the way we honor each individual's unique contributions and perspectives.
Demonstrate Grit
Grit is our unyielding determination to do amazing things — and the vulnerability to push through our toughest challenges. We foster resilience and empower individuals of all ages to push their boundaries and discover their strengths.
Be Extraordinary
Bring your best every day. From the sights and sounds to the quality of every experience, the food, the coaching — we are dedicated to creating moments that inspire lifelong memories.
Fast to Celebrate
Accomplishments are magnified when shared. The joy of celebrating success stories, experiences, and even a simple meal together creates a ripple of positivity that inspires and motivates everyone around us.
