Adventure
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Spring Break Is Calling—Are You Ready to Answer?
Families are already mapping their spring getaways, and properties that give them a reason to stay longer win the season. This month we're looking at two attractions turning ordinary resort visits into full-day destinations: immersive dining experiences that extend dwell time by nearly an hour and boost per-guest spend 35–40%, and indoor skydiving—a $500M market on track to double—that fills midweek slots with corporate groups and thrill-seeking families alike.
Picture this: guests step into a candlelit forest where projection-mapped canopies shift with each course, every dish paired to a narrative arc. That's not fantasy—it's the fastest-growing segment of experiential F&B. The immersive dining market hit $6.8 billion in 2025 and is racing toward $16.8B by 2030 at a 19.8% CAGR.[1] Properties integrating these concepts report dwell-time extensions of 45–60 minutes and per-capita spend lifts of 35–40%, with F&B and entertainment now generating over 55% of integrated-resort EBITDA.[2]
Takeaway: A signature immersive dining venue converts an underperforming restaurant into a bookable, ticket-worthy destination—think $95–$150 per cover with built-in social-media virality.
Indoor skydiving isn't just a novelty—it's a repeatable, all-ages, all-weather attraction with serious throughput. The global market stands at $500 million and is projected to reach $1.2 billion by 2033.[3] Guests pay $60–$100 per flight, and family group packages push average transaction values near $400. For resorts, the real win is midweek: corporate team-building events fill Monday–Friday calendars while families dominate weekends.
Takeaway: A resort-integrated wind tunnel operates year-round, requires minimal seasonal staffing shifts, and pairs naturally with dining, retail, and overnight packages.
Each edition, Scott Wozniak—ASP's customer experience strategist and former design lead at Chick-fil-A—shares one high-impact, zero-cost move your team can implement today.
Post Your CX Score Everywhere
Put it on break-room signs, in your email signature, and on the agenda of every team meeting. Studies show leaders must repeat a priority at least seven times before the team even believes it matters.
Use Every Channel You Have
Annual speeches, jobsite walk-throughs, monthly phone-recorded video updates—each touchpoint reinforces that the score isn't a one-time campaign; it's the culture.
Do the Maximum, Not the Minimum
Operational excellence demands over-communication. If it feels like too much, you're probably just getting started.
The gain: Teams that see the score constantly make it part of their daily rhythm—and that's where consistency lives.
Sources:
[1] Virtue Market Research, "Immersive Dining Market | Size, Share, Growth | 2026–2030," 2025.
[2] Growth Market Reports, "Immersive Dining Experience Venues Market Research Report 2033," 2025.
[3] Verified Market Reports, "Indoor Skydiving Market Size, Growth, Trends & Forecast 2033," 2025.
[4] Indoor Skydiving Source, "How much is indoor skydiving? iFLY prices and more," 2025.