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The Briefing
Two Plays Built for Peak Season
$49 billion. That’s where the mountain-and-resort market is headed by 2033 — and the properties capturing it aren’t pouring another pool, they’re selling experiences guests can’t get at home. This edition: a gravity-fed mountain coaster that turns the terrain you already own into year-round throughput, and an immersive digital-art room that draws crowds after dark and through bad weather. Both proven. Both bookable. Both built for the busiest weeks of the year.
Main Trend
Mountain Coasters: Year-Round Gravity
Summer thrill, winter encore
Picture a July afternoon: a family clicks into a sled and drops into a gravity-fed coaster that snakes down the mountainside, the brake in their own hands, the valley wide open below. Mountain coasters run on terrain you already own — and unlike a waterpark, they keep running once the snow falls. The mountain-and-resort market is climbing 11.8% a year toward $49 billion by 2033.[1] A single signature coaster can clear $500,000 a year in tickets, with all-day passes around $66 and single rides near $20.[2]
Takeaway: Price for repeat rides and four-season passes — the same guest comes back in snow and in sun, and the line never depends on the weather.
Secondary Trend
Immersive Art Rooms: The All-Weather Draw
Projection-mapped, interactive, endlessly shareable
When the sun’s brutal or the rain rolls in, an immersive digital-art room keeps the crowd inside and spending. Projection-mapped walls and interactive light turn a blank space into a photo-op guests post for free. The global market sits at $2.8 billion and is growing 12.2% a year to $7.9 billion by 2034.[3] teamLab’s Tokyo rooms drew 2.4 million visitors at about $25 each, and immersive venues hold guests 42% longer than traditional museums.[4]
Takeaway: Ticket it premium, run evening sessions, and let the social feed do your marketing.
Elevated Customer Experience
What Are Your Critical Few?
Aligning World-Class Facilities with Exceptional, Consistent Service
ASP’s customer-experience strategist Scott Wozniak — former Chick-fil-A design lead — on why consistency starts with naming the handful of fundamentals your guests actually judge you on.
“When we make our people guess and they get it wrong, that’s not their fault. That’s our fault.”
— Scott Wozniak
Quick Tip: Name Your Critical Few
Everyone Writes Their Own
Before your next leadership huddle, have each person privately list the handful of fundamentals guests judge you on. Independent lists surface the truth before groupthink sets in.
Compare, Then Cut to a Handful
Lay the lists side by side and debate down to one short core list. If it runs long, you’re blending departments or over-specifying — tighten it.
Define What “Excellent” Looks Like
For each fundamental, write the specific, observable behavior that counts as excellent — so your team never has to guess. When people guess wrong, that’s a clarity gap on leadership, not a staff failure.
Gains? Name your critical few and define them clearly, and consistency stops being luck — your team finally knows exactly what world-class looks like on every shift.
Ready to make peak season your strongest yet?
We’d love to explore what’s possible — together.
Connect NowSources:
[1] Mountain and Ski Resorts Market, Market Data Forecast, 2025.
[2] “Coasting Along,” Ski Area Management, 2024; Global Roller Coaster Market, Cognitive Market Research, 2025.
[3] Immersive Art Exhibitions Market, DataIntelo / Growth Market Reports, 2025.
[4] teamLab Planets visitor & ticket data, 2025; Immersive-venue dwell-time benchmarks, 2025.